IDEAFEST 2024

scope: key visual, logo and branding

2024

Designed its logo, key visual, and art direction for IDEAFEST, a keynote festival in Jakarta that brings together ideas and approaches from various disciplines. The logo is centered around the letter 'i,' which serves as the event’s main theme. Representing diverse individuals, the 'i' becomes the core graphic element throughout—appearing as textures, gradients, and even hand-drawn illustrations.